COMPLETED PROJECTS

 

2019 La Trobe University - branding guideline development, to ensure a unified brand identity

 

2016 La Trobe University - displaying a history of the University, design/project management

 

2015 Sema - brand strategy and print marketing 

 

2014 Mass Enrgy Australia - brand development, strategy and marketing 

 

2014 Iconic Treasures - Collingwood Football Club historical archive - design & project management

 

2014 Republic of Nauru - emblem & crest design

 

2013 Tourism Australia - trade show photography

 

2012 Worawa Aboriginal College - development of brand, digital, social media and print collateral

 

2011 Box Hill Hospital - print marketing

 

2010 Defence Force Australia - print marketing

 

2010 Schweppes - print marketing, photo editing

 

2009 Bakers Delight - brand strategy and marketing collateral

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2008 World Vision - brand strategy and print marketing

 

2007 Spotlight/Anaconda - brand strategy and marketing collateral

 

2006 Country Road - colour workflow management

 

2005 Optus - brand strategy and marketing 

 

2003 James Boag - photo editing

 

2002 Young & Rubicam - print marketing, direct marketing consulting

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Our work with La Trobe University saw us lead the development of comprehensive Brand Guidelines and AR-enhanced Building Markers. By combining UX strategy with stakeholder engagement, we helped unify fragmented communication across faculties, while making campus history interactive and engaging through augmented reality. 

 

At the Collingwood Football Club, we led the creation of a richly layered Historical Archive — imagined not as a sterile database, but as a beautifully designed, legacy-grade experience. Think of it as a leather-bound publication brought to life: filled with rare imagery, player memorabilia, and narrative timelines that unfolded with archival pull-outs. Designed for fans, historians, and future generations alike, it honoured over a century of sporting history with the reverence it deserved. 

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At Irresistible Group Australia, we combined strategic event design, UX thinking, and cross-disciplinary leadership to produce Australia’s premier gluten-free and wheat-free consumer event. We led the brand, space design, and marketing of the Irresistible Food Show—bringing together over 40,000 health-conscious attendees, suppliers, celebrity chefs, one unflappable team and zero wheat. Designed for ease, inclusivity, and pure flavour-forward joy.

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​As Creative Directors and Publishers of two best-selling cookbooks — Irresistible for the Irritable and Two Irresistible for the Irritable — we transformed complex dietary knowledge into beautifully accessible experiences for people living with food sensitivities. These books weren’t just successful in sales — they built trust and community around health and creativity. 

 

We've worked at the intersection of storytelling and systems thinking: from serving McGraw Hill Education, to publishing the Futura Training program — now a leading name in hospitality education across Australia.  

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CREATIVE INSTRUMENTS & INTUITION

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• UX & UI Design

• Brand Strategy & Identity Systems

• Project & Workflow Management

• Creative Direction for Events, Print & Digital

• Advanced Photography & Image Editing

• Modular Layouts & Typographic Systems

• Content Architecture & Infographics

• Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom)

• CMS Platforms (WordPress, Squarespace, Wix)

• Leadership of Cross-Functional Creative Teams

• Empathetic Communication & Stakeholder Engagement

• Production Coordination & Event Logistics

• Storytelling Across Media​​​