Social Media Strategy

Social Media Strategy, How To Make It Work For Your Business. Whether you’re starting a social media marketing plan from scratch or redefining an existing social media strategy, we’ve found that taking a moment to reflect on some key questions can be a really valuable exercise.

These important questions can help point you down the best path with your social media efforts and ensure that the time you spend is aimed at the right places and toward your top goals. On Setting Goals 1. Why have you joined social media? 2. What is your brand’s overall purpose? 3. What do you and your business aim to achieve with social media? On Knowing Your Audience 4. Who is your target audience(s)? 5. Which social channels do you think they use? 6. What topics and sources of information are most important to them? 7. What events matter to them and their lives? 8. What problems can you help them solve? 9. What jobs can you help them complete? On Defining Your Brand 10. What is your ‘brand voice’? e.g. educational, motivational, sales orientated 11. What is the tone of your social media updates? On Planning Content 13. What types of content should I post on which social platforms? 14. What type of content best supports your content marketing mission? 15. What are the main topics, categories or messages that support your brand? 16. Should you use social media to provide customer service? On Content Creation 17. What realistic resources do we have? E.g. dedicated and trained staff who can undertake up to one hour research and posting per day. 18. Who will set up and maintain my company’s social media accounts? 19. What is the workflow from content creation to publication? 20. How often should I post new content on my social networks? 21. How does social media fit with our other campaigns, marketing and advertising? There are many social media platforms. Here is a short guide outlining the purpose/use of each one. Demographics are also a worthwhile consideration. What age group/s do you hope to reach? Which social media platform/s do you think will reach this population? 1. Conversation/text ‘kitchen-­‐sink’ networks: Twitter and Facebook 2. Image‐based networks: Pinterest, Instagram, Tumblr 3. Video networks: YouTube, Vimeo, Vine 4. Business‐focused networks: LinkedIn 5. Location‐based/reputation networks: Foursquare, Yelp